Why top brands struggle with mobile
How brands should look at mobile and how mobile should look at brands
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GM bankruptcy will be felt by sports teams
Sports franchises also could feel the sting, with analysts expecting the automaker to continue cutting back its multimillion-dollar sponsorships of professional teams
Facebook to Launch Vanity URLs for Brands & Pages
Why Marketers Should Care
The most important reason is brand protection. If your company is Acme Widgets, you can claim facebook.com/acme or facebook.com/acmewidgets. The other key reason is for brand promotion. The Facebook username can be promoted through other marketing channels online and offline.
Skittles: A Case for a Cross-Promoted Social Media Campaign
The new www.skittles.com isn’t a typical consumer goods site and instead, draws upon content created by fans and consumers to populate the site they are viewing. Upon arrival, fans are greeted by an overlay which sits upon sites such as Twitter, Wikipedia, Facebook (our favorite part of Skittles Facebook interactive page is their game [...]
Sapient Interactive debuts Entertainment division
Sapient Interactive is looking to merge entertainment with advertising with the launch of its new Sapient Entertainment division.
The idea behind Sapient Entertainment, which will be based in Miami, is to create a full-service, in-house creative and broadcast production group. The firm will be led by Jim Houck, director of entertainment and executive producer at Sapient [...]
BzzAgent Launches Consumer-Created Brand Database
Word-of-mouth media network BzzAgent has launched BzzScapes, a network of brand-centric communities that organize and rank marketers’ online content.
BzzScapes is 100% created by brand advocates. By centralizing content created about their brand (e.g., images, blogs, coupons, videos and articles), the service shows marketers what people are saying about their brand - and more importantly, they [...]
Starbucks Seeks to Stimulate Social Media Engagement
In its latest marketing campaign, Starbucks encourages tech-savvy coffee drinkers to disseminates its coffee manifestos — and their own — over social media.
The campaign is expected to float on the viral potential proffered by the brand’s nearly 1.5 million Facebook fans and 185,000 Twitter followers.
The ads spout trite witticisms like “If your coffee isn’t perfect, [...]
Hey @Google - @Twitter To Start Indexing Links For Search
TechCrunch is reporting that Twitter will begin indexing links so that they become more SEO (Search Engine Optimization) friendly. What this means for brands and marketers is that now more than ever they should be using Twitter to post information and relevant links about their company, brand, product or service. Because of this indexing [...]
Social Media: The Five-Year Forecast
DestinationCRM.com’s Jessica Tsai interviews Jeremiah Owyang, a Forrester senior analyst about the future of the Social Web and the effects it will have on Marketers and Brands if they fail to jump on board.
Here’s the article:
The distinction between traditional and innovative marketing will become significantly more pronounced as the socially driven online communities continue to [...]
5 Guidelines for Branded iPhone Apps
Here at Branded Research we took specail attention to this article wrtten by Jamie Scheu. Brands, bands, athletes and celebs are what we focus on. The latter 3 are brands within themselves and this article could not be more right on. If the ‘brands’ get bad advice from their agency, managers or simply try to [...]
