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Gartner Says Consumers Will Spend $6.2 Billion in Mobile Application Stores in 2010

Application Stores Will Exceed 4.5 Billion Downloads in 2010
Egham, UK, January 18, 2010 —  
Consumers will spend $6.2 billion in 2010 in mobile application stores while advertising revenue is expected to generate $0.6 billion worldwide, according to Gartner, Inc. Analysts said mobile application stores will exceed 4.5 billion downloads in 2010, eight out of [...]

Apple of my eye… hardly!

Its interesting that there is so much of an uproar around Facebook and its abrupt policy changes, yet you rarely hear about Apple’s schizophrenic rules (if you can call them that) for application developers. The last we heard of anyone get any notice for the lack luster way Apple treats its army of free employees/revenue [...]

The App Store That’s Never Closed

After reading this months Entrepreneaur Magazine we thought we would share this article as it resonated with some of our experiences navigating the submission process of our iPhone applications and opened our eyes to some new options.
GetJar has quietly emerged as the mobile app portal of choice for millions worldwide.
By Jason Ankeny | [...]

Why top brands struggle with mobile

How brands should look at mobile and how mobile should look at brands

Sundance 2010 Twitter Tweet House Party

Imagine the mash up; Branded Research mobile apps blending with the creative film industry and Hollywood’s finest. We are attending to participate in Sundays conference specifically.
4:00pm – Filmmaking in the Age of Twitter: How Affordable, Innovative Tools are Transforming Hollywood
LeVar Burton, Chase Jarvis, Marcin Teodoru, Mark L. Pederson
While the Digital revolution means Hollywood creatives are [...]

Sundance Film Festival Ramps Up Social Media, Adds iPhone App for 2010

By Michelle Kung
WSJ.com blog - SpeakEasy
January 19, 2010, 3:00 PM ET
Didn’t get tickets for the buzzy indie film you wanted to see at the Sundance Film Festival, but want to explore other entertainment options nearby before trekking home through the snow? There’s an app for that.
This year, to help attendees keep their fest to-do lists [...]

Coming in Handy

The demand for applications that can be used on smart phones such as the iPhone, BlackBerry and devices using the Android platform is growing. One company that’s climbed aboard the app express is Santa Monica’s Branded Research LLC.

How To Figure Out If Your iPhone App Will Get You Rich (AAPL)

The Definitive Guide to iPhone App Market Sizing
…or “So You Think You’ve Got a Million Dollar App Idea”
As a number obsessed techie and ex-management consultant, market sizing and research were a big part of my launch preparations for Exit Strategy NYC. Since launch, I’ve received many questions from people struggling to estimate the market for [...]

Warner Digital grows Apple App branch - Studio plans to distribute 40 programs this year

Warner Digital grows Apple App branch - Studio plans to distribute 40 programs this year
By Jennifer Nether by - Video Business, 5/22/2009
Warner Bros. Digital Entertainment wants a bite of the Apple App business equal to its share of the film business.
The studio is positioning itself to be a major distributor of applications for the iPhone [...]

Average iPhone App: 19.9 Uses, 9.6 Minutes Per Play

The average iPhone app has an engagement of 9.6 minutes per session and is accessed 19.9 times over its life cycle.
This results in an average total use time per user of three hours and 10 minutes, according to Greystripe’s Q109 Consumer Insights Report, which released data about iPhone app usage among its users, as well [...]