The Definitive Guide to iPhone App Market Sizing
…or “So You Think You’ve Got a Million Dollar App Idea”
As a number obsessed techie and ex-management consultant, market sizing and research were a big part of my launch preparations for Exit Strategy NYC. Since launch, I’ve received many questions from people struggling to estimate the market for [...]
Warner Digital grows Apple App branch - Studio plans to distribute 40 programs this year
By Jennifer Nether by - Video Business, 5/22/2009
Warner Bros. Digital Entertainment wants a bite of the Apple App business equal to its share of the film business.
The studio is positioning itself to be a major distributor of applications for the iPhone [...]
The average iPhone app has an engagement of 9.6 minutes per session and is accessed 19.9 times over its life cycle.
This results in an average total use time per user of three hours and 10 minutes, according to Greystripe’s Q109 Consumer Insights Report, which released data about iPhone app usage among its users, as well [...]
CBS Launches txt2go - Adds Text Messaging Options to Billboards
CBS’ outdoor division has announced a new option for their billboard advertisers today. The program is called txt2go and allows advertisers to place a sms code on their advertisements that viewers can enter into their mobile device to gain access to something from the advertiser.
Jodi Senese, [...]
