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Android Rising, but Apple Still Dominates Worldwide according to AdMob

Android Rising, but Apple Still Dominates Worldwide according to AdMob

Mobile ad network AdMob (now part of Google) released its final Mobile Metrics report today (embedded below), at least for a while. AdMob gathers data from millions of phones and mobile devices which serve up its ad impressions, including almost 44 million iOS devices (iPhones, iPod [...]

Why BlackBerry Users Will Defect

Despite bells and whistles, the device misses the ‘fun factor.’
by Mike Schuster
Wednesday, March 31, 2010
Provided by MarketWatch
Call it a matter of touch-screen envy, but many BlackBerry users are starting to feel the 24-month-contract itch.
And they’re willing to switch to Apple Inc.’s (AAPL) iPhone or Google Inc.’s (GOOG) Nexus One, according to a recent study.
Conducted by [...]

Gartner Says Consumers Will Spend $6.2 Billion in Mobile Application Stores in 2010

Application Stores Will Exceed 4.5 Billion Downloads in 2010
Egham, UK, January 18, 2010 —  
Consumers will spend $6.2 billion in 2010 in mobile application stores while advertising revenue is expected to generate $0.6 billion worldwide, according to Gartner, Inc. Analysts said mobile application stores will exceed 4.5 billion downloads in 2010, eight out of [...]

Are Smart Phones Bigger than Social?

One of the things I find surprising is how many marketing people diss iphones and apps as a niche market.
My favourite was hearing that the buzz around apps is driven by the fact creative directors have iphones yet don’t realise that nobody else does. Of course now you can buy an iphone on Orange, Vodafone [...]