The new www.skittles.com isn’t a typical consumer goods site and instead, draws upon content created by fans and consumers to populate the site they are viewing. Upon arrival, fans are greeted by an overlay which sits upon sites such as Twitter, Wikipedia, Facebook (our favorite part of Skittles Facebook interactive page is their game [...]
Word-of-mouth media network BzzAgent has launched BzzScapes, a network of brand-centric communities that organize and rank marketers’ online content.
BzzScapes is 100% created by brand advocates. By centralizing content created about their brand (e.g., images, blogs, coupons, videos and articles), the service shows marketers what people are saying about their brand - and more importantly, they [...]
In its latest marketing campaign, Starbucks encourages tech-savvy coffee drinkers to disseminates its coffee manifestos — and their own — over social media.
The campaign is expected to float on the viral potential proffered by the brand’s nearly 1.5 million Facebook fans and 185,000 Twitter followers.
The ads spout trite witticisms like “If your coffee isn’t perfect, [...]
It seems as if Ning’s most recent announcement will bring joy to many brands, celebrities and marketers. Until this point Network Admins and Social Network creators utilizing the Ning platform have not been able to add applications made by 3rd party developers. The application system on Ning, similar Facebook’s and MySpace’s had been reserved [...]
TechCrunch is reporting that Twitter will begin indexing links so that they become more SEO (Search Engine Optimization) friendly. What this means for brands and marketers is that now more than ever they should be using Twitter to post information and relevant links about their company, brand, product or service. Because of this indexing [...]
