Coming in Handy
The demand for applications that can be used on smart phones such as the iPhone, BlackBerry and devices using the Android platform is growing. One company that’s climbed aboard the app express is Santa Monica’s Branded Research LLC.
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Facebook to Launch Vanity URLs for Brands & Pages
Why Marketers Should Care
The most important reason is brand protection. If your company is Acme Widgets, you can claim facebook.com/acme or facebook.com/acmewidgets. The other key reason is for brand promotion. The Facebook username can be promoted through other marketing channels online and offline.
Marques Houston Wake Up Call
The Marques Houston Wake Up Call is a video e-card application and video alarm clock featuring R&B Singer Marques Houston. Download the application to view 14 all new videos of Marques Houston performing one-liners and video alarm clock “Wake Up Calls.”
Starbucks Seeks to Stimulate Social Media Engagement
In its latest marketing campaign, Starbucks encourages tech-savvy coffee drinkers to disseminates its coffee manifestos — and their own — over social media.
The campaign is expected to float on the viral potential proffered by the brand’s nearly 1.5 million Facebook fans and 185,000 Twitter followers.
The ads spout trite witticisms like “If your coffee isn’t perfect, [...]
