Sapient Interactive debuts Entertainment division

Sapient Interactive is looking to merge entertainment with advertising with the launch of its new Sapient Entertainment division.
The idea behind Sapient Entertainment, which will be based in Miami, is to create a full-service, in-house creative and broadcast production group. The firm will be led by Jim Houck, director of entertainment and executive producer at Sapient [...]

Tags: brand marketing, celebrity cruises, entertainment marketing, sapient interactive
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Starbucks Seeks to Stimulate Social Media Engagement

Blog, Brand Identity, Social Media, Social Networking

In its latest marketing campaign, Starbucks encourages tech-savvy coffee drinkers to disseminates its coffee manifestos — and their own — over social media.
The campaign is expected to float on the viral potential proffered by the brand’s nearly 1.5 million Facebook fans and 185,000 Twitter followers.
The ads spout trite witticisms like “If your coffee isn’t perfect, [...]

Tags: brand marketing, McDonalds, Social Media, Starbucks
Posted in Blog, Brand Identity, Social Media, Social Networking | No Comments »

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Sapient Interactive debuts Entertainment division

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