Starbucks Seeks to Stimulate Social Media Engagement
In its latest marketing campaign, Starbucks encourages tech-savvy coffee drinkers to disseminates its coffee manifestos — and their own — over social media.
The campaign is expected to float on the viral potential proffered by the brand’s nearly 1.5 million Facebook fans and 185,000 Twitter followers.
The ads spout trite witticisms like “If your coffee isn’t perfect, [...]
