One of the things I find surprising is how many marketing people diss iphones and apps as a niche market.
My favourite was hearing that the buzz around apps is driven by the fact creative directors have iphones yet don’t realise that nobody else does. Of course now you can buy an iphone on Orange, Vodafone [...]
Word-of-mouth media network BzzAgent has launched BzzScapes, a network of brand-centric communities that organize and rank marketers’ online content.
BzzScapes is 100% created by brand advocates. By centralizing content created about their brand (e.g., images, blogs, coupons, videos and articles), the service shows marketers what people are saying about their brand - and more importantly, they [...]
In its latest marketing campaign, Starbucks encourages tech-savvy coffee drinkers to disseminates its coffee manifestos — and their own — over social media.
The campaign is expected to float on the viral potential proffered by the brand’s nearly 1.5 million Facebook fans and 185,000 Twitter followers.
The ads spout trite witticisms like “If your coffee isn’t perfect, [...]
